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Professional; Do you want for the ordinary audience to open the door

An unexpected financial crisis makes China's textile and apparel industry facing unprecedented test of professional exhibitions and relying on the industry as the indispensable important part of the industrial chain also seems to be alone.Professional clothing exhibition can be input to the development of industry in the "winter" to a "warm".
More than three months, the annual's attention at home and abroad and China international clothing fair CHIC and opening.Enter 2008, the international financial crisis affected, plus the appreciation of the renminbi, the increase of labor cost, and the emergence of various kinds of barriers to trade, making China's textile and apparel industry suffered unprecedented impact, but as an integral part of the textile and apparel field, but also professional exhibitions, even the famous Canton fair are alone at home and abroad, a loss in red, almost to the point of the exhibitors more than the audience of cold and cheerless.
Throughout China's apparel exhibition in 2008, since the second half, especially the lack of popularity seems to be a "disease" of all apparel exhibition.And this is very different, just the end of the 2008 guangzhou auto show, seems to be not affected by the above disadvantages, although no large-scale exhibition of new products to increase, but the show's hot still explain the both professionals and the general audience.Under the situation of the economic environment is bad still maintained a relatively high enthusiasm.
Cars and clothes, although belong to two completely unrelated industries, but also is closely related with people's economic life, the show's popular due to the common people, it can bring clothing TTF attending depression what enlightenment?
Professional exhibitions unable to put down the shelf
CHIC, for example, as China's leading international professional exhibit, is famous for its professional, has been whether the city's old both in Beijing, or moving to new both outside of the rings, the domestic and foreign merchants and professionals always have a special liking for it.
According to the previous point of view, and previous similar CHIC clothing exhibition is to industry professionals, to professional buyers, rather than to the terminal consumers, it is not entertaining and ornamental, not suitable for ordinary people, a lot of the exhibition is not to the general audience to sell tickets, only open to professionals, conference and exhibition organizers also want to sacrifice part of ticket sales, provide good service for merchants to negotiate.Both fair and exposition, whose nature is "trade", the purpose is to provide places for clothing business professionals, with a non-professional limits of the invitation tickets or professional practice approach is a lot of the exhibition.In foreign countries, such as cologne, Frankfurt exhibition, inlet someone will check, even have tickets, if consumers will also be refused entry to, because the exhibitors only one - the purpose of the business.
"Both in Beijing, Shanghai and other parts of the apparel professional exhibitions, for a long time, especially in recent years has been to control the non-specialist audience as far as possible, to participate in the exhibition have time tickets are not yet, still have to need the invitation. And many of the key activities during the exhibition, such as BBS, fashion release, news release is fairly strict qualification. For the organizers and participants, high-standard, would, of course, improve the success rate of the exhibitors business meetings that are not discount at any time."A domestic famous exhibition companies, in an interview with reporters, head of the professional requirements of the show is still unabated.
But in the face of the financial storm suddenly and this year, the exhibition of professional double-edged effects seem to begin to be gradually enlarged.The apparel industry to mature at the same time, the exhibition of professional function began to hard to match.
General audience not only to boost sentiment
Although many of the exhibit on the meeting ordinary audience have to buy a ticket to enter, but there is still a phase
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