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Enterprises to participate in the exhibition should avoid the pitfalls

Along with the products and services segment and the intensification of market competition, by participating in various professional exhibitions for product promotion has become an important business activities of enterprises, the exhibition's charm lies in that the characteristics of the product on the spot in a timely manner and communicate directly with target customers, and in a short period of time to achieve the purpose of business cooperation, it is any of the other media incomparable.Some companies will inevitably be in the exhibition this or that kind of mistake, causes the exhibition effect.Save for a rainy day to achieve better economic benefit.In general, these errors is the enterprise need to pay attention to avoid:


Before the exhibition -- -
1. The purpose is not clear.Some enterprises participating purpose is not clear, whether to promote the new product, or mature products, are not too clear.Only participate in the exhibition has been clear about the purpose, to help complete the theme of the exhibition, decoration, etc.
2. Ignore reading exhibitor's manual.In all aspects of the manual is the exhibitors during the exhibition guide, and points out that many way to save money for you.These manual content straightforward, there are you want to know all about the exhibition, such as scheduling, registration procedures, exhibitor, exhibition, transportation services, housing information, advertising, sales promotion and so on.
3. Ignore the exhibition staff training.Enterprises spend a lot of time, money and energy to exhibit in the organization work, and participate in the exhibition organization preparation of employees may be ignored.In fact, these employees are sent to the exhibition's special envoy, must let them clear the purpose of this enterprise participation, contents and expectations, it is necessary to establish unity professional image.


In the exhibition -- -
1. The lack of brand consciousness, market consciousness and modern consciousness.When some enterprises exhibitors do not pay attention to corporate image, put stall at the exhibition, the serious influence enterprise image, enterprise especially in overseas exhibition, has done a considerable investment, don't be penny wise and pound foolish, pick up the sesame lost watermelon, must set up the brand consciousness, market consciousness and modern consciousness.The so-called "brand awareness" is to choose good quality famous brand, high quality products, to create famous brand;"Market consciousness" is refers to investigate the local market situation, choose marketable products exhibition;"Modern consciousness" to accord with contemporary aesthetic trend, the exhibition is about to have contemporary feeling.
2. Failed to send print and gift.Enterprises exhibitors staff may be at a loss in the pavilion environment or not used to talking to strangers, failed to put the print for propaganda or gifts sent to the appropriate objects.This needs to remind enterprises, to participate in organize the exhibition should be good at talking with strangers and understand their needs.
3. Not familiar with the product presentation.Many of the employees are not familiar with equipment, do not know the product demo pavilion, as head of the enterprise participation should contact the exhibition in communication, and organize the employees familiar with the exhibition hall decoration and exhibits demonstrate as soon as possible.
4. Set up too many jobs.Some companies are usually sent a lot of people to participate in the activities of publicity at the exhibition, in order to collect more information in the industry, but the results of overlapping waste.Should strictly control the number of employees, and each less than their working hours without appearance, should be assigned to each specific task.
After the exhibition -- -
1. Ignore the follow up of exhibition after work.The enterprise is easy to see the exhibition as an isolated event, end of the exhibition, the exhibition after work will be ignored.If there is no exhibition actively follow up the work, after the exhibition effect is likely to be abandoned.Enterprises should be established in the exhibition meeting schedule in order to follow up after the exhibition, and make the exhibition after sales work more actively.
2. Ignore the fair evaluation.Enterprises should understand clearly your performance at the exhibition, to help in the future, so as to select more suitable for their own show.
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